How to review an AI-built website before launch
Turn a convincing AI-generated draft into a website the business can review, approve and operate.
Read article: How to review an AI-built website before launchExplore a topic
Design websites with a clear purpose
A useful website helps visitors understand what you offer, decide whether it is relevant and take the next step. Start with those tasks before choosing layouts, visual treatments or animation.
Use the brief template to agree the job of the website. Then use the SaaS homepage framework to turn a product promise into a useful page.
Start with a useful answer.
7 articles
How to write useful website button labels
Make the next action clear by connecting the visible wording, implementation and immediate result.
Read article: How to write useful website button labels
How to prepare responsive images for a business website
Choose useful crops, ship appropriate image sizes and check what the browser actually downloads.
Read article: How to prepare responsive images for a business website
How to plan an accessible website form
Agree the fields, instructions, recovery states and delivery responsibilities before designing the form.
Read article: How to plan an accessible website form
How to design a service page that answers buyer questions
Turn a real service offer into clear answers about scope, process, evidence and getting started.
Read article: How to design a service page that answers buyer questions
What belongs on
a SaaS homepage?
The decisions behind a clear value proposition, useful proof and a focused next step.
Read article: What belongs on a SaaS homepage?
How to write a website brief your team can actually use
Turn a loose idea into a brief that makes scope, priorities and decisions clear.
Read article: How to write a website brief your team can actually usePut it into practice.
The website navigation planning worksheet
Connect visitor tasks, destinations and menu labels in a navigation plan your team can review.
Explore resource: The website navigation planning worksheet
The website form planning worksheet
Turn the visitor task, field decisions and submission states into a form specification your team can review.
Explore resource: The website form planning worksheet
The service page content worksheet
Collect the approved answers and evidence your service page needs before designing it.
Explore resource: The service page content worksheet
A clearer brief.
A better website.
A thoughtful starting point for your goals, audience and project scope.
Explore resource: A clearer brief. A better website.